Small business today competes not only with the neighboring store.
It competes with companies from other cities, marketplaces, Instagram stores and large brands.
The client has dozens of alternatives.
Therefore the question of digital presence becomes a question of competitiveness.
But small business has a problem: there is no budget for a large IT team.
Does this mean that its own online store is inaccessible?
No.
Exactly for such scenarios the model of a ready-made website on a subscription is interesting.
Biksico allows you to get a ready-made website for online sales with a catalog, orders, branded design, payment, delivery, CRM integrations and loyalty tools.
Small business does not need a “small” website
Small business often thinks:
“We have a small assortment, a simple page will be enough for us.”
But the client does not care how many employees work in your company.
They evaluate:
Therefore even a small business may need a full-fledged e-commerce website.
Social networks are good, but…
Instagram or Facebook can be an excellent acquisition channel.
There you can show:
But when the client is ready to buy, they need a convenient ordering mechanism.
You can write in Direct.
But this is manual work.
You can leave a phone number.
But some clients do not want to call.
You can direct them to a website.
And here automated sales begin.
Your own website works 24/7
A manager can work 8 hours.
A website — around the clock.
A client can place an order:
This is especially important for restaurant business and e-commerce.
Pizza Sushi UA: another example
The Pizza Sushi UA website demonstrates the model of a local restaurant business with a separate online representation. The website presents information about Pizza Sushi UA and Sushi UA establishments, their addresses, phones and working hours.
For a local business its own digital platform helps unite the brand, information about establishments and online interaction with clients.
Is a ready-made website a compromise?
There is a widespread opinion:
“If a website is ready-made, it means it is worse than an individual one.”
This is not entirely true.
The question is in the task.
If you need a unique marketplace with non-standard business logic, of course, individual development may be required.
But if you need:
then there is no sense in inventing these functions from scratch every time.
Ready-made functionality + own brand
This is one of the main ideas of Biksico.
The functional base is already ready.
And the appearance is adapted to a specific company.
Biksico notes the possibility of personalizing the website design to the corporate style and adapting the functionality to the marketing scenarios of the business.
That is, the company receives not a “someone else’s website”, but its own digital channel on a ready-made technological base.
Trend: subscription economy
The subscription model has long been used not only in video services.
SaaS programs, CRM, accounting services, cloud storage — business is used to receiving technologies as a service.
Now this logic is also spreading to e-commerce.
Why buy and maintain a complex technological platform if you can get a ready-made product for a regular fee?
Exactly this model is used by Biksico.
Why is this especially important for an entrepreneur?
An entrepreneur should invest money in what brings results to the business.
For example:
If the entire starting budget is spent on creating a website, there may be no resources left for attracting clients.
The subscription model allows distributing expenses over time.
A website as a tool for testing a business idea
Another interesting opportunity is to quickly check hypotheses.
For example, an entrepreneur wants to launch:
a new product line.
It is not necessary to immediately create a complex e-commerce platform.
You can quickly launch a catalog, test demand and see:
After that the business can scale the solution.
Data becomes more important than intuition
Online sales give the business data.
You can see:
On Biksico analytics tools and order management are provided.
This allows making decisions based on client behavior.
What will happen to the website after launch?
This is an important question.
A website should not remain static.
You need to:
Therefore the subscription model is interesting because the business receives not just software code, but a service with technical support and updates. Biksico directly notes support, updates and the possibility of product development.
And what to do if the business grows?
This is a normal scenario.
At first there may be a small catalog.
Then:
100 products.
Several managers.
New points.
New categories.
CRM.
Mobile application.
More complex analytics.
That is why it is important that a ready-made platform has the possibility of development.
In Biksico for large-scale needs an Enterprise solution is provided with individual improvements of functionality, website and mobile application, as well as the possibility of implementing AI in business processes.
A website is not an expense, but a sales channel
If a website simply lies on the internet, it really becomes an expense.
And if through it:
then this is already a business asset.
Therefore before creating a website you need to think not:
“What website should we make?”
But:
“What business process should the website improve?”
Conclusion
Small business does not necessarily need to create its own IT team to sell via the internet.
A ready-made website on a subscription allows obtaining a technological base without a large one-time investment.
An entrepreneur gets the opportunity to focus on the main thing:
product, clients, service and sales.
And the technological platform works as infrastructure for this business.
If you need your own online store with the possibility of a quick launch, a catalog, orders, payment, delivery and integrations, pay attention to the ready-made Biksico website.
This is a solution for a business that wants to start selling online now, and not after multi-month development.
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