Wholesalers, manufacturers and distributors often take orders by phone, email or messengers. In the early stages this approach can be convenient, but as the number of clients grows, it adds workload for managers and increases the risk of errors.
Digitalizing B2B sales helps simplify work with partners, centralize product information and make the ordering process more efficient.
Staff manually clarify the product range, quantities, prices and delivery terms. An online catalog lets partners browse products and place orders on their own.
Orders sent in messages and spreadsheets may contain mistakes. A single digital system helps structure data and reduce manual operations.
Clients may contact managers to check the product range, specifications or stock availability. An online catalog gives access to current information in one place.
As the number of partners grows, so does the load on the sales team. Automating routine operations lets you serve more customers without a proportional increase in manual work.
To automate sales, companies can use a corporate website, an online catalog or a dedicated partner portal.
Depending on business needs, the solution may include:
For wholesale companies, individual prices, special terms of cooperation and different levels of access to information may also matter. The availability of these features depends on the chosen platform and needs to be agreed in advance.
First, identify how clients order products today and which steps can be simplified. Then build the catalog structure, define the required integrations and choose the online ordering format.
You don't always need to develop a complex system right away. In many cases it is enough to start with a catalog, an order form and basic automation, and then expand functionality as the company's needs grow.
Custom development can be justified for companies with complex processes and specific requirements. However, if a business needs a ready-made digital sales channel that can be adapted, a subscription platform is worth considering.
Biksico offers ready-made websites for B2B companies, manufacturers and wholesalers. The solutions include a product catalog, online ordering and integration with CRM and other services depending on business needs.
Learn more about a ready-made website for your business.
The effectiveness of digitalization can be measured by the number of orders placed through the website, processing time, error count, manager workload and partner satisfaction.
Results depend on the specifics of the business, the usability of the platform and how ready clients are to switch to a new way of working.
The Biksico team will help you choose a solution for online sales, adapt it to your company's needs and define the functionality required for working with partners.
Automating B2B sales is a chance to make ordering more convenient, cut manual operations and build a foundation for further business growth.
