Mobile apps have become the backbone of modern e-commerce, as customers increasingly choose to shop via smartphones. According to Statista, in 2025, users spend an average of 4.2 hours per day on mobile apps, and 60% of online purchases are made through mobile devices. For online stores, having a dedicated app is not a luxury but a necessity for boosting sales and engaging customers. In this article, we’ll explore how a mobile app can transform your business, the specific tools it offers, and why the SaaS model is the ideal choice for launching one. We’ll also provide tips for optimization and performance analysis.
Why Are Mobile Apps Important for E-commerce?
Mobile apps offer unique advantages that make them indispensable for online stores:
- Speed and Convenience: Apps perform faster than websites due to local data caching. Customers can browse products, apply filters, and complete purchases in seconds, reducing purchase time and abandoned carts.
- Personalization: Push notifications enable tailored offers, such as discounts based on browsing history. Research shows personalized notifications increase conversions by 20-30%. Apps can also leverage geolocation data for localized promotions.
- Customer Loyalty: Users who install an app show higher loyalty. Google data indicates that app users return to a store three times more often than website users, fostering long-term relationships through loyalty programs.
How Does an App Drive Sales?
A mobile app doesn’t just simplify purchases—it actively drives sales. Here’s how:
- Push Notifications for Repeat Purchases: Reminders about abandoned carts or promotions can re-engage customers. For example, a notification like “Complete your purchase for a 10% discount!” boosts conversions by 15%. Automated campaigns based on user behavior are recommended.
- Loyalty Programs: Apps can offer bonuses or points for each purchase, encouraging customers to spend more. Integration with point-tracking systems allows real-time monitoring of customer progress.
- Behavioral Analytics: Apps collect data on customer preferences, such as viewed products and time spent on pages. This data enables assortment optimization and marketing campaigns, for instance, through A/B testing of recommendations.
Why Is SaaS Rental Beneficial?
Developing a custom app can cost $10,000 to $50,000 and take 3-6 months. In contrast, SaaS rental allows you to launch an app in days for a monthly fee starting at 300 UAH. You get:
- Ready-Made Template: Customize design and features to match your brand, including integration with payment systems like LiqPay.
- Technical Support: Updates and bug fixes are included in the subscription, ensuring stable performance without extra costs.
- Integration: Easy connection to your CMS or CRM, such as Khoroshop, for syncing products and orders.
How to Get Started?
With our SaaS service, you can launch an app in four simple steps:
- Choose an app template from our library tailored to your business type (e.g., clothing or cosmetics).
- Customize the design: add your logo, brand colors, fonts, and core features.
- Sync your product catalog via API (e.g., with Khoroshop or 1C).
- Launch the app on Google Play and App Store, with automated compatibility checks.
Tips for Maximizing Results
- Test Push Notifications: Experiment with messaging, timing (e.g., evenings for better open rates), and audience segmentation.
- Add Gamification: Bonuses for purchases or referral programs motivate customers, such as through daily tasks.
- Leverage Analytics: Track metrics like retention rate and conversions, adjusting strategies monthly.
- Optimize for SEO: Ensure your app is indexed in search engines to attract new users via App Store Optimization (ASO).
Launching a mobile app is an investment that pays off through increased sales and customer loyalty. Start today!
