A mobile app for an online store is more than just a digital catalog. It’s a tool that boosts sales, enhances customer experience, and helps compete with major players. To be effective, an app must include key features that meet the needs of modern shoppers. In this article, we’ll explore five must-have features, their roles, how they work, and how our SaaS service helps implement them. We’ll also provide tips for optimizing each feature.
A user-friendly design is the foundation of success. Customers want to quickly find products, apply filters (by price, category, or size), and complete purchases. For example, a clear “Add to Cart” button reduces purchase time by 30%. Tip: Use a minimalist design with large elements for ease of use on small screens.
Notifications are a powerful marketing tool. Reminders about abandoned carts or promotions increase conversions by 15-20%. For instance, a message like “Only 2 hours: 20% off!” motivates customers to act quickly. Tip: Segment your audience by interests and send notifications during peak hours for better results.
Fast and secure payments are key to completing purchases. The app should support Apple Pay, Google Pay, LiqPay, and other systems. According to the Baymard Institute, 50% of abandoned carts are due to complex payment processes. Tip: Add an option to save card details for repeat purchases, ensuring GDPR compliance.
AI algorithms analyze purchase history and suggest relevant products. For example, a customer buying sportswear might see sneaker recommendations, increasing average order value by 10-15%. Tip: Integrate with your CMS data for more accurate recommendations and test algorithms regularly.
The app tracks which products are viewed, how long customers stay, and what they add to their carts. This data helps optimize inventory and marketing. Tip: Use dashboards for weekly analysis of metrics like session time or bounce rate.
Our service offers ready-made apps with all these features. You can customize them to match your brand in just a few hours, without developers. Integration with Khoroshop or 1C ensures data synchronization for stable performance.
